If you find yourself asking similar questions about some of the talent in your organization, chances are that you are working with a part of today’s workforce that’s largely comprised of individuals born between 1980 and 1995: Generation Y (“Gen Y”). This generation is different from any previous demographic population because Gen Y grew up in an era shaped by conditions unheard of before: from digital social lives with 24/7 connectivity, global mobility and practically unlimited access to shared knowledge via the internet to unprecedented environmental challenges and highly individualized lifestyle choices. Successfully attracting, retaining and developing the ever-growing Gen Y talent pool means speaking their language and truly understanding their generational attributes and values.

If you belong to the generations of Baby Boomers (born between 1946 and 1964) or Generation X (born between 1965 and 1979), sometimes you may feel as if you need an interpreter to understand the upcoming talent in your organization. With economies and society facing a major demographic shift from an aging workforce to a scarcer talent pool, you probably encounter multi-generational workforce challenges on a daily basis. GAIA Insights founder Martina Mangelsdorf was facing these same questions in the workplace. Born a late Generation X, Martina was largely raised and educated by Baby Boomers, while her career enablers in the work place were mostly Generation X peers, albeit of a more mature age. Given these circumstances, she understands the interpersonal dynamics of existing corporate culture. While fluent in the ways of Gen X, Martina simultaneously observes and interacts with the Generation Y talent in her professional and social networks. She identifies personally with many of the Gen Y attributes and values. Therefore, her specific background and encompassing perspective enables Martina to relate with both Gen Y and those who hire them.

If you are curious about our services, why not give us the opportunity to exceed your expectations? Let us be your Gen Y guide and help you turn the top talent of your Generation Y workforce into purposeful leaders who will have a powerful impact on your corporate culture and on your business profits!


Check out this video and see how Generation Y sees itself...

Source: YouTube

If you wonder how to turn this generation into the future leaders of your organization, let us be your Gen Y guide!

Because at GAIA Insights, we are passionate about potential.